Hi guys, this post is dedicated to She Cosmetics, that has just landed on South African shores a few months ago through a Durban-based company called Stylin’ Living. I was contacted by a representative from the company and I was invited to try out and review these products.
A substantial box of PR products was dropped off with me and I have spent almost two months testing these products rigorously to ensure that I am able to provide my readers and followers with a review that is on point and can assist with decisions regarding the purchasing of these products.
She Cosmetics is a Turkish brand that was released in 2006 under the Hunca brand. The brand consists of fragrance, makeup and nail polish lines. My primary concern in this review is the makeup line that is marketed as an affordable range of products, primarily targeted at younger women i.e. teenage girls to women in their 20s. However, having used the products, I believe that, with careful selection of the colours used, the makeup can also be used by women in their 30s and 40s .
I have structured this review as a series of mini reviews on each makeup element for ease of reading. I will attach prices to the products as I go.
The She Stay Perfect Great Coverage Foundation is an absolutely incredible foundation. I tested this foundation to the maximum over different primers and with various setting powders. I tested it in different weather conditions, and believe me once this foundation is set it stays in place, and looks incredible throughout the day. The coverage is high to full and can be built up to a full coverage. It conceals imperfections beautifully. I used this foundation on a client for her matric dance and the overall result was phenomenal. What I love about this foundation is that even though it’s a high coverage foundation, it feels light on the skin and your skin doesn’t look caked in makeup. Your makeup looks fresh and radiant throughout the day and it looks like you’re looking at skin. If you have very dry skin, I would suggest mixing in a bit of face oil to take away the look of dryness. My only and biggest gripe with this range is the fact that it comes in only three shades. If you are extremely pale or very deep skin-toned you are unlikely to find a shade match. Having said that, I highly recommend this foundation if you can match a shade.
The She Stay Perfect Great Coverage Foundation retails for ZAR 165.00
She Makeup Concealer Stick
The Concealer Stick comes in two shades in a retractable bullet. They are both of a thick creamy consistency and it is unfortunately not a concealer that I would recommend. They texture is sticky and pasty and it settles into lines and creases leaving your under eye area looking like a hot mess. This is my least favourite product in the line and I would rather you look at a liquid concealer to pair with your foundation for the delicate eye area and to spot conceal if needed. However, if you prefer a cream/stick concealer then you should go ahead and try this product.
The She Makeup Concealer Stick retails for ZAR 65.00
The She Makeup Setting Powder again unfortunately comes in just 2 shades. However, the product itself is amazing. I have used this to set my concealer on the under eye area with a damp beauty sponge (I use a beauty blender) and my concealer looks flawless and does not crease with this powder nor does it make your under eye area look dry. I then set the rest of my face with a powder brush and my makeup is locked for the day. I highly recommend this powder if you can find an appropriate shade match. If you’re a deeper skin tone you may be able to use the powder as a matte highlight setting powder for just your under eye area.
The She Makeup Powder retails for ZAR 150.00
Mono Eye Shadows
The range has 10 single eyeshadows, ranging from a base white to pops of pink to shades of greens and blues. There are colours that allow you to create a full look, whether it be a smoky eye, an everyday natural look, or a fun look with a bolder shade. There is little fall out with these shadows, but they work best layed over a good eyelid primer. Although the colors are quite pigmented, , the colours fade through the course of the wear if you don’t use a primer. It would have been great to have the eyeshadows in a palette as opposed to singles, but these are fine for those who prefer singles or are looking for a specific shade. Given the price point of these eyeshadows, there is a lot of competition from brands stocked at Dischem and Clicks etc. I am not wild about the formula but with a little bit of patience, some blending action and a good primer you can make these work.
The She Makeup Mono Eye Shadow retails for ZAR 60.00
There are 9 lipsticks in the collection (I was sent 6). There are three different textures to the lipsticks, that being a high shine, creamy and a matte finish. The lipsticks are quite well pigmented and last a fairly long time on the lips. They have a pleasant smell and are a creamy, glide on texture, which is not sticky. Only the matte lipstick has a slight pull on them but work perfectly once they have warmed up a bit. They move well with your lips, but do require a lipliner to prevent the bleeding of the shade. This is overall a great lipstick buy.
The She Makeup Lipstick retails for ZAR 65.00
I was sent four lipglosses from the collection. The darker shades I was sent worked well on their own and paired over a lipstick. However, the light pink that I was sent was streaky and is a colour that very few people can pull off. The glosses are not tacky on the lips, are very pretty on their own, and would suit a young teenage girl or a woman in her twenties perfectly.
The She Makeup Lipgloss retails for ZAR 80.00
There are two matte blush colours in this collection. One that is a beautiful pinky coral shade that gives you a healthy flush to the cheeks, and the other being a deeper, almost bronze shade for deeper skin tones. The texture and pigmentation on these blushers are lovely and a little goes a long way. The pan size is rather generous so you will get lots of use from this product. I highly recommend this poduct.
The She Makeup Blush-On retails for ZAR 120.00
On the whole, I think that She Makeup is a wonderful makeup offering of good quality, affordable makeup that adds more diversity and options to women,and especially the younger market. There are obvious drawbacks such as the limited foundation shade range and the eyeshadows being available only in singles, however the range as a new introduction into the country is worth trying out. I say this specifically if you are able to get your shade match with the foundation and powder, you will love the way your skin will look.
She Makeup also has an extensive nail polish range and a fragrance/deodrant range available individually or as gift sets.
If you are keen to get in touch with She Cosmetics South Africa, or want to join their sales team, contact Nivania on 084 498 9012.
They are also available on Instagram @shecosmeticssouthafrica
Join online at:http://www.stylinliving.com
I hope you enjoyed this review. Please feel free to ask me anything about this range and I will answer your questions to the best of my ability.
With Love and Gratitude